The triumph of cloud-based software began in the early 2000s. Salesforce, in particular, achieved a spectacular triumph. To this day, customers appreciate above all the low setup costs and risks.
- SaaS solutions, just like the associated services, are intangible, complicated products. This makes them less tangible for potential customers.
- Competition is fierce in many areas. Differentiating yourself through features and service is enormously difficult.
- Especially within the EU, there are concerns about data security. That’s why startups in particular first have to build up an advantage in terms of the trust.
- Just as quickly as customers sign up for a trial, they also drop out again (“churn”). They take advantage of their newfound freedom.
What opportunities does content marketing offer?
Have you ever wondered why SaaS websites look almost the same at first glance? Because it’s so difficult to position clearly. Core features and even the user interface …
Storytelling content can describe usage scenarios of the product. This creates emotion and credibility. Stories help the customer imagine the solution in a real-world environment. The product becomes tangible.
In addition, educational content enables the target customer to be introduced to the product step by step. This is particularly important when the product needs to be explained.